Flyvertising

Eichborn - Banners on flies (for real) - ambient, Germany
Jung von Matt just invented flyvertising. At the recent Frankfurt book convention they attached banners to 200 flies and set them loose to do their jobs as miniature sky ads around the convention center. In German, it's called a Fliegenbanner. Fliegenbanner, what a silly word.

No flies were harmed during this stunt. But a lot of people laughed.

The weight of the banner itself, attached with a string and some sticky stuff that allowed it to eventually fall off without harming the fly, was so that the fly could fly with it, but not very high and they kept landing on visitors.

Check the video at: http://www.youtube.com/watch?v=ldC7FQiUJ6s&feature=player_embedded

Interactive Advertising

Interactive Advertising
See it to believe it:
http://www.arcstreamav.com/interactive-windows/
http://www.arcstreamav.com/multimedia-spectaculars/
http://www.arcstreamav.com/living-image/

PoolSystem is the interactive floor projection system for unusual and exciting advertising in public spaces. The system offers a wide variety of information, presents advertising in a unique way and also represents a new form of modern entertainment: variable, mysterious, interactive. The visual surprise effects draw the passer-by or visitor into the scene and the event, and through its movement enlivens and animates the projection step-by-step. The poolSystem allows individual (re)discovery of advertising, with the passer-by exploring the covered messages of a system or revealing the information hidden in large areas. The viewer becomes part of the action, by individually influencing the advertised message. The poolSystem software offers a combination of movement registration and image presentation in real time. Special programming generates simultaneous changes in the projection in direct relationship to the movements recorded.

3D-TV the future is here!

“3D-TV is the next frontier for those in the professional display market seeking differentiation to gain a competitive edge, and for consumers seeking the next level in the immersive entertainment experience.” So sayeth Philips Jos Swillens, when he received a Gold Award for ‘Display of the Year’. The award, given to the Philips 42-inch 3D Intelligent Display, recognises the display with the most novel and outstanding features, including Philips proprietary technology which produces 3D images without the help of specialised content or glasses.”
“Philips 3D displays based on Philips WOWvx technology is just the latest in a series of exciting innovations,” said Jos Swillens, CEO of Philips 3D Solutions. “Our 3D displays meet the demand for innovation and performance. Best of all, we have accomplished this without the need for special headgear, and with the ability for multiple people to enjoy the same 3D experience at the same time.”

http://www.business-sites.philips.com/3dsolutions/home/index.page

Pay your cell-phone bill by watching advertisements

This "innovative business model, the first of its kind, allows Orange customers to choose between the regular payment model ... and the new model, under which they will watch personal, interactive advertisement programs which will discount their bill either in part or completely," said Orange Programming and Marketing VP Iris Beck via a company statement. The amount of the discount depends on the number of commercials the customer watches."Advertisers are looking for new media, and ... the cellular platform is an all-purpose media, and as such, it has a high value for advertising," Beck continued. "In the case of cell phone ads, your eyeballs can be more valuable to your provider than your ($2) on overages. In other words, they'll collect the money from the advertiser, so they aren't losing money on the deal at all, and you are effectively being paid for viewing their client's advertising message," New York marketing expert Rachel Weingarten told United Press International.

Source: http://www.physorg.com/news12053.html