Monday, October 25, 2010

Nike’s Reuse-A-Shoe program: Running tracks made of shoe

Nike’s Reuse-A-Shoe program

Established in the early 1990s, Nike's Reuse-A-Shoe program collects old, worn-out athletic shoes for recycling, transforming them into Nike Grind, a material used in creating athletic and playground surfaces as well as select Nike products

Since the launch of its Reuse-A-Shoe program in 1990, Nike has recycled more than 21 million pairs of athletic shoes to create public basketball courts and athletic tracks around the world. Its new Considered Design approach aims to reduce waste and eliminate toxins from its factories, further reducing its carbon shoe print.

Check out how shoes are re-used: http://www.nikereuseashoe.com/

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