Wednesday, February 11, 2009

Interactive Advertising

Interactive Advertising
See it to believe it:
http://www.arcstreamav.com/interactive-windows/
http://www.arcstreamav.com/multimedia-spectaculars/
http://www.arcstreamav.com/living-image/

PoolSystem is the interactive floor projection system for unusual and exciting advertising in public spaces. The system offers a wide variety of information, presents advertising in a unique way and also represents a new form of modern entertainment: variable, mysterious, interactive. The visual surprise effects draw the passer-by or visitor into the scene and the event, and through its movement enlivens and animates the projection step-by-step. The poolSystem allows individual (re)discovery of advertising, with the passer-by exploring the covered messages of a system or revealing the information hidden in large areas. The viewer becomes part of the action, by individually influencing the advertised message. The poolSystem software offers a combination of movement registration and image presentation in real time. Special programming generates simultaneous changes in the projection in direct relationship to the movements recorded.

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