Wine bottle made legible for the blind

Wine bottle with Braille!

This is Lazarus Wine. Madrid-based Baud decided to incorporate Braille in the package design.
Product labels are an essential part of the whole marketing exercise. Not only do they communicate vital information about the stored item but also help in branding efforts for a company. However, these labels are lost on the blind for obvious reasons.

The bottle itself makes for a brilliant design and the label is made intelligible for the sightless with Braille inscriptions. The whole manufacturing process is highlighted by the engravings. The beauty of the bottle is not lost on the general public either with the usage of bright colors.
Launched for the first time in 2005, Consol Glass teamed up with the Worcester Winelands Association (WWA), Wines of South Africa and the Institute of the Blind to launch a Braille wine bottle, an example of unique packging. The intent: "We want to put Worcester on the map as a serious wine producer," said WWA spokesperson Bridget Zietkiewicz. "Already we supply major stock to labels that are winning top awards. Now we are beginning to brand ourselves and use our produce to gain recognition and demand for our own winemakers.
Check news: http://www.wine.co.za/news/news.aspx?NEWSID=10295