Taste Before you Buy

SAMPLING THROUGH PEEL ‘N’ TASTE STRIPS: a service breakthrough

A young entrepreneur has developed a way to capture flavour and create new avenue for marketing and virtual snacking.
Food and beverage marketers have long known that there's nothing quite like sampling to convince a consumer to try something new, but the high cost and limited reach of traditional sampling campaigns are often prohibitive. Enter First Flavor, which converts flavours into Peel 'n Taste strips that can be mass-distributed in a broad-scale tryvertising campaign.

First Flavor's strips contain no sugar or calories, and all ingredients have been FDA-approved. They're produced in bulk quantities of 100,000 to 10 million or more, and quantity-based pricing ranges from 7 to 40 cents per strip. Possible uses for the strips include not just print advertisements but also direct mail, product-on-product, and in-store coupon dispensing applications. Definitely an impactful move in the packaging industry.

Check out: http://www.firstflavor.com/page.cfm?c=orange
http://www.firstflavor.com/PDF/Canada.com%20Article%20(Move%20Over%20Scratch%20&%20Sniff)%201-3-07.pdf