Monday, December 22, 2008

Packaging industry: Carry home laptop!

When you buy a new computer, it always comes wrapped up in a box full of Styrofoam and all sorts of other packing materials, all of which you promptly toss in the garbage. What a waste. In a brilliant move, HP is selling its new Pavilion dv692 laptop in its own beautiful, recycled material laptop bag.

The only packing material in the bag with the laptop are some air bubbles. By ditching the cardboard and Styrofoam, HP has reduced its packing materials by a whopping 97%. This particular system is being sold at Wal-Mart and Sam's Club, but we're hoping that HP will start selling more of their laptops like this and other companies take notice.

And since three of these messenger bags can fit in one larger shipping box, HP's shipping supply line sees a wider packaging reduction of more than 60%. Process of disdribution doesn't get much smarter than this.

http://dvice.com/pics/HP-Box-Free-Laptop.jpg
http://gizmodo.com/assets/images/gizmodo/2008/09/3-Laptops-In-A-Box.jpg
http://h71036.www7.hp.com/hho/cache/605859-0-0-225-121.html?jumpid=reg_R1002_USEN

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