This "innovative business model, the first of its kind, allows Orange customers to choose between the regular payment model ... and the new model, under which they will watch personal, interactive advertisement programs which will discount their bill either in part or completely," said Orange Programming and Marketing VP Iris Beck via a company statement. The amount of the discount depends on the number of commercials the customer watches."Advertisers are looking for new media, and ... the cellular platform is an all-purpose media, and as such, it has a high value for advertising," Beck continued. "In the case of cell phone ads, your eyeballs can be more valuable to your provider than your ($2) on overages. In other words, they'll collect the money from the advertiser, so they aren't losing money on the deal at all, and you are effectively being paid for viewing their client's advertising message," New York marketing expert Rachel Weingarten told United Press International.
Source: http://www.physorg.com/news12053.html
Sunday, December 28, 2008
Thursday, December 25, 2008
Wine bottle made legible for the blind
Wine bottle with Braille!
This is Lazarus Wine. Madrid-based Baud decided to incorporate Braille in the package design.
Product labels are an essential part of the whole marketing exercise. Not only do they communicate vital information about the stored item but also help in branding efforts for a company. However, these labels are lost on the blind for obvious reasons.
The bottle itself makes for a brilliant design and the label is made intelligible for the sightless with Braille inscriptions. The whole manufacturing process is highlighted by the engravings. The beauty of the bottle is not lost on the general public either with the usage of bright colors.
Launched for the first time in 2005, Consol Glass teamed up with the Worcester Winelands Association (WWA), Wines of South Africa and the Institute of the Blind to launch a Braille wine bottle, an example of unique packging. The intent: "We want to put Worcester on the map as a serious wine producer," said WWA spokesperson Bridget Zietkiewicz. "Already we supply major stock to labels that are winning top awards. Now we are beginning to brand ourselves and use our produce to gain recognition and demand for our own winemakers.
Check news: http://www.wine.co.za/news/news.aspx?NEWSID=10295
This is Lazarus Wine. Madrid-based Baud decided to incorporate Braille in the package design.
Product labels are an essential part of the whole marketing exercise. Not only do they communicate vital information about the stored item but also help in branding efforts for a company. However, these labels are lost on the blind for obvious reasons.
The bottle itself makes for a brilliant design and the label is made intelligible for the sightless with Braille inscriptions. The whole manufacturing process is highlighted by the engravings. The beauty of the bottle is not lost on the general public either with the usage of bright colors.
Launched for the first time in 2005, Consol Glass teamed up with the Worcester Winelands Association (WWA), Wines of South Africa and the Institute of the Blind to launch a Braille wine bottle, an example of unique packging. The intent: "We want to put Worcester on the map as a serious wine producer," said WWA spokesperson Bridget Zietkiewicz. "Already we supply major stock to labels that are winning top awards. Now we are beginning to brand ourselves and use our produce to gain recognition and demand for our own winemakers.
Check news: http://www.wine.co.za/news/news.aspx?NEWSID=10295
Taste Before you Buy
SAMPLING THROUGH PEEL ‘N’ TASTE STRIPS: a service breakthrough
A young entrepreneur has developed a way to capture flavour and create new avenue for marketing and virtual snacking.
Food and beverage marketers have long known that there's nothing quite like sampling to convince a consumer to try something new, but the high cost and limited reach of traditional sampling campaigns are often prohibitive. Enter First Flavor, which converts flavours into Peel 'n Taste strips that can be mass-distributed in a broad-scale tryvertising campaign.
First Flavor's strips contain no sugar or calories, and all ingredients have been FDA-approved. They're produced in bulk quantities of 100,000 to 10 million or more, and quantity-based pricing ranges from 7 to 40 cents per strip. Possible uses for the strips include not just print advertisements but also direct mail, product-on-product, and in-store coupon dispensing applications. Definitely an impactful move in the packaging industry.
Check out: http://www.firstflavor.com/page.cfm?c=orange
http://www.firstflavor.com/PDF/Canada.com%20Article%20(Move%20Over%20Scratch%20&%20Sniff)%201-3-07.pdf
A young entrepreneur has developed a way to capture flavour and create new avenue for marketing and virtual snacking.
Food and beverage marketers have long known that there's nothing quite like sampling to convince a consumer to try something new, but the high cost and limited reach of traditional sampling campaigns are often prohibitive. Enter First Flavor, which converts flavours into Peel 'n Taste strips that can be mass-distributed in a broad-scale tryvertising campaign.
First Flavor's strips contain no sugar or calories, and all ingredients have been FDA-approved. They're produced in bulk quantities of 100,000 to 10 million or more, and quantity-based pricing ranges from 7 to 40 cents per strip. Possible uses for the strips include not just print advertisements but also direct mail, product-on-product, and in-store coupon dispensing applications. Definitely an impactful move in the packaging industry.
Check out: http://www.firstflavor.com/page.cfm?c=orange
http://www.firstflavor.com/PDF/Canada.com%20Article%20(Move%20Over%20Scratch%20&%20Sniff)%201-3-07.pdf
Keep Vitamins fresh, Don't twist the cap yet!
Taking packaging to the other extreme- here’s how your bottle can keep your vitamins safe!
Putting a "twist" on the standard beverage bottle design, this new airtight cap also serves as a storage device, keeping active ingredients separate from the liquid. Once the cap is twisted, the ingredients are released, creating a fresh, instant, power-packed drink. Activate drinks feature these twist & release caps, which keep vitamins and herbs fresh. Because vitamins and other healthy ingredients can deteriorate in water, Activate promises a fresh, potent beverage, no matter how long it sits on the shelf.
Check out the website: http://www.activatedrinks.com/keptPotent.html
Putting a "twist" on the standard beverage bottle design, this new airtight cap also serves as a storage device, keeping active ingredients separate from the liquid. Once the cap is twisted, the ingredients are released, creating a fresh, instant, power-packed drink. Activate drinks feature these twist & release caps, which keep vitamins and herbs fresh. Because vitamins and other healthy ingredients can deteriorate in water, Activate promises a fresh, potent beverage, no matter how long it sits on the shelf.
Check out the website: http://www.activatedrinks.com/keptPotent.html
Monday, December 22, 2008
Packaging industry: Carry home laptop!
When you buy a new computer, it always comes wrapped up in a box full of Styrofoam and all sorts of other packing materials, all of which you promptly toss in the garbage. What a waste. In a brilliant move, HP is selling its new Pavilion dv692 laptop in its own beautiful, recycled material laptop bag.
The only packing material in the bag with the laptop are some air bubbles. By ditching the cardboard and Styrofoam, HP has reduced its packing materials by a whopping 97%. This particular system is being sold at Wal-Mart and Sam's Club, but we're hoping that HP will start selling more of their laptops like this and other companies take notice.
And since three of these messenger bags can fit in one larger shipping box, HP's shipping supply line sees a wider packaging reduction of more than 60%. Process of disdribution doesn't get much smarter than this.
http://dvice.com/pics/HP-Box-Free-Laptop.jpg
http://gizmodo.com/assets/images/gizmodo/2008/09/3-Laptops-In-A-Box.jpg
http://h71036.www7.hp.com/hho/cache/605859-0-0-225-121.html?jumpid=reg_R1002_USEN
The only packing material in the bag with the laptop are some air bubbles. By ditching the cardboard and Styrofoam, HP has reduced its packing materials by a whopping 97%. This particular system is being sold at Wal-Mart and Sam's Club, but we're hoping that HP will start selling more of their laptops like this and other companies take notice.
And since three of these messenger bags can fit in one larger shipping box, HP's shipping supply line sees a wider packaging reduction of more than 60%. Process of disdribution doesn't get much smarter than this.
http://dvice.com/pics/HP-Box-Free-Laptop.jpg
http://gizmodo.com/assets/images/gizmodo/2008/09/3-Laptops-In-A-Box.jpg
http://h71036.www7.hp.com/hho/cache/605859-0-0-225-121.html?jumpid=reg_R1002_USEN
Packaging industry: Pack your cycle
Pack your bags. Pack your food. Pack your bicycle.
You read that right!
Everglide, from Australian designer Frag Woodall, can be folded down into its rear carry-case meaning it can be wheeled, backpacked or cycled. The integrated solution satisfies all kinds of needs for short-distance cyclists and is able to be carried on other forms of public transport such as trams, trains and buses. Everglide represents a holistic and sustainable approach to individual transport, offering the user speed and storage-based mobility into one lightweight unit. The intelligent design of this bike makes it extremely practical, particularly because of its collapsing central bottom bracket.
Check out more: http://www.gizmag.com/shape-shifting-bicycles-future-urban-transport/9265/
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