Guidebooks and recommendations are all very well, but there's very little point in discovering a new activity, restaurant or shop if you're not in the right headspace to enjoy it. Enter I Feel London (or Toronto, or New York as is appropriate), a site that lets users search for things to do based on their mood...
Currently in beta, the I Feel sites bring a new spin to Google Maps. There's a map for nine moods covering such feelings as naughty, hungover, girly, sophisticated and broke. Andy Whitlock, I Feel's London-based founder, has kick-started each map by populating it with a handful of activities, with future contributions to be made by anyone who requests an invite.
A unique service in the travel industry check out site at: http://www.ifeellondon.com/
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